CORE PRODUCTS

CBM

Consideration, Barriers, Motivations; our expertise across analysis, research and marketing has enabled us to develop a cutting edge attitudinal and behavioural segmentation system that allows you to communicate more effectively with your customers.

Using CBM will allow you to understand the likelihood of a customer or prospect to have or be willing to consider a particular product, what barriers to purchase or switch you are likely to encounter in the sales process, and what are the key motivators that you can apply to affect the purchase decision.

CBM will ensure that you not only target the best prospects but that you deliver the key messages to each segment that will maximise your sales result.

Latent

Many businesses consider their customer base to be a key asset but how many actually realise the latent value in that customer base? At Core we have many years of experience working in the affinity marketing sector bringing together your company with non competing product providers who are desperate to market to your customer base.

Like everything we do at core we believe in working smart as well as working hard, and to ensure that all parties get the maximum value from any affinity relationship we deploy our extensive range of portfolio models and CBM segmentation across a sample of your customers to establish the true value of your base for a range of affinity partners.

And the best news of all is that it doesn’t cost you a penny, we receive a commission on sales from the product provider and you get a valuable new revenue stream.

Synthesis

Frustrated with the traditional list rental market and the poor quality and performance of acquisition marketing based on these lists, Core Insight have developed Synthesis.

Synthesis brings together high quality data sources with our CBM and product portfolio models to allow your business to dramatically improve results. We consistently bring new sources of data to market and ensure they are not ruined by the churn and burn approach used by most existing list brokers, where a single list may be sold 20 or 30 times in a month.

Where SYNTHESIS adds value over and above simple list rental is that it not only provides you with a prospect who is most likely to have or consider your product but also applies our CBM segmentation to allow you to tailor your marketing communications to press all the right buttons that will improve response and conversion.

TCF Tracker

A unique and innovative approach to ensuring legislative compliance TCF TRACKER is an online solution designed to ensure compliance with FSA regulations. Through the gathering and correlation of employee, customer and consumer information - understanding customer needs to complaint resolution and understanding of key documents, the solution provides a fully auditable and independent benchmark to support your own internal compliance efforts, ensuring you identify and action any emerging risks and trends before they become major issues.
TCF TRACKER provides detailed evidence of TCF compliance, ensuring that you can demonstrate to the FSA that:

• Consumers can be confident that they are dealing with a company where the fair treatment of customers is central to the corporate culture.
• Products and services marketed and sold in the retail market are designed to meet the needs of identified consumer groups and are targeted accordingly.
• Consumers are provided with clear information and are kept appropriately informed before, during and after the point of sale.
• Where consumers receive advice, the advice is suitable and takes account of their circumstances.
• Consumers are provided with products that perform as they have been led to expect.
• Consumers do not face unreasonable post-sale barriers imposed by firms to change product, switch provider, submit a claim or make a complaint.