CORE PEOPLE

We are a group of marketers who bring depth and breadth of client side marketing experience and marketing services provider experience together.

The Core team has run and delivered diverse programmes for major brands in the Financial Services, Publishing, Retail, Home Shopping, IT, Telecomms, Automotive and recruitment sectors in the B2C and B2B markets

Ken Roe has over 20 years' experience in marketing and marketing analytics with companies including Halifax plc and Redcats UK. In consultancy since 2000, Ken has specialised in developing multi-channel data driven communications solutions encompassing data strategy and management, marketing infrastructure, analytics and customer value management for a diverse range of clients including BSkyB, Dixons Stores Group, Npower, Powergen, TXU, Newcastle Building Society and CardifPinnacle.

“This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.” - John Ilhan