IDENTIFY

Core insight brings together best practice in market research, customer analysis and data strategy to enable our clients to dramatically improve customer acquisition marketing.
We have a range of flexible solutions that can be brought to bear on your acquisition campaigns including:

Customer Segmentation

• Lifestage – what do my customers look like?
• Lifestyle – what do my customers do?
• Behaviour – how do my customers transact with my business?
• Value – how much are my customers worth, to my business and the marketplace?

Market Segmentation

Needs, wants and preferences – How to link Customer Analytics to Market Research and map customer segments to the marketplace and vice versa.

Customer Acquisition Planning

• Who do you target?
• What is the most appropriate offer?
• When is the best time to contact them?
• And very importantly where to find them cost effectively?