CORE PRINCIPLES

Core Insight is a unique marketing services provider in the UK direct marketing industry and excels in removing the complexity, inefficiencies and unnecessary expense from the customer value chain. We combine market insight and customer analytics to bridge the gap between quantitative and qualitative analysis to enable our clients to measure and understand the key drivers of customer value management to increase marketing effectiveness.

Core Insight was founded with a mission to radically change the way businesses think about, and manage customer value. To achieve this we’ve developed a fresh and simple approach to help clients understand the key marketing processes that affect customer value and how this impacts on the bottom line.

We aim to provide the highest level of experience in marketing data, marketing technology and marketing process management to compliment our clients’ internal skills. This helps our clients re-engineer their marketing processes around the key elements that really matter to customers, make substantial reductions to their cost base and incremental improvements to customer satisfaction and marketing effectiveness.

Our key goal is to create new customers cost effectively and increase their value to clients over time. Our motivation is to create direct marketing strategies and structures that:

• Improve effectiveness and efficiency of direct marketing spend
• Drive highly targeted customer acquisition programmes
• Increase customer satisfaction and create profitable customer loyalty
• Understand and overcome competitors marketing activities
• Deliver greater brand value to customers leading to greater customer value from those customers
• Produce first class, timely and cost effective DM solutions delivering maximum ROI from every key customer segment